Arazi announced the shift in marketing policy

 


Arazi announced the shift in marketing policy

Arazi, a distinguished name in fine jewelry, has made a significant decision regarding its marketing and distribution strategy concerning lab-grown diamonds. Effective immediately, Arazi will discontinue its asset/memo support program for retailers carrying and/or promoting lab-grown diamonds.

In a statement, Josh Arazi, vice president and creative director of Arazi, emphasized the rationale behind this decision, citing concerns over the long-term viability and consumer confidence in lab-grown diamonds. Arazi stated, “With the prices of lab-grown diamonds drastically comparable to CZ’s, Arazi does not wish to wait until jewelers are competing with gas stations to distance ourselves from such stores.

We have observed declining sales trends in monthly reports from these retailers, contrasting sharply with the continued growth of stores focused on today’s and tomorrow’s high-end consumers. This is compelling evidence supporting our strategic pivot.”

Arazi continued, “Arazi is dedicated to elevating the experience for the most discerning clientele, constantly building on our foundation and momentum at every turn. Representing the Arazi Jewelry Collection alongside lab-grown diamonds does not align with our brand’s commitment to excellence in fine jewelry. We take pride in our association with the finest retailers and products in the luxury jewelry industry.”

Arazi reassures its commitment to customer service and invites affected retailers to continue purchasing Arazi products under revised terms. The company expresses gratitude to its partners and looks forward to continuing its legacy of craftsmanship and quality.

 

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